Rock & Roll Hall of Fame Teams With Save the Music to Fund Music Education Initiatives: ‘It’s an Incredible Boost’

Shortly after Paramount began pulling back its funding for Save the Music, which has donated instruments and tech equipment worth nearly $78 million to 2,800 U.S. schools, John Sykes held a Rock & Roll Hall of Fame board meeting in spring 2024. “This is the perfect fit for what we’re doing,” he told the group. “We have this huge, powerful platform, with some of the greatest artists in the world that we could put out there, going to schools, preaching the importance of music education.”

Beginning with a $1 million grant, and the promise of Hall of Fame inductees like Sheryl Crow and pop stars like Harry Styles and Olivia Rodrigo talking to students at schools around the U.S., the Hall of Fame announced a partnership with Save the Music on Tuesday (Oct. 28) to help fund Save the Music’s dozens of programs. “We hope the politicians and the local governments will hear about this story and find out why music education must stay, or must be reconnected with a public education,” says Sykes, the Hall of Fame’s foundation chairman, a top executive at broadcast giant iHeartMedia and an MTV co-founder who created Save the Music in 1997.

Save the Music was once synonymous with VH1, where Sykes was president, and major stars like Aretha Franklin, Whitney Houston and Mariah Carey headlined charity performances broadcast live on the powerful cable-music channel. But in recent years, Paramount has deemphasized its MTV and VH1 holdings, ramping down on its Save the Music support in the process. As a result, Save the Music has spent the last few years turning to other sources, including TikTok, Meta, Amazon and top promoters Live Nation and AEG Presents. In 2021, MacKenzie Scott, co-founder of Amazon and Jeff Bezos‘ ex-wife, provided a $2 million grant.

“As Paramount’s support gradually came down,” says Henry Donahue, the Save the Music Foundation’s longtime executive director, “we were very fortunate that a number of large foundations came in to fill the gap and actually grow the program.”

Save the Music, whose operating budget was $11 million last year, supports high-school students with initiatives like the J Dilla Music Technology Grant, named for the late hip-hop producer, which provides music-tech equipment and software for students and teachers. “The program is extremely valuable to students,” Samuel Davis, a Therrell High School teacher whose Atlanta classroom benefited from the grant, told the AP in January. “It increases their attendance. They’re more willing to come to school. They feel more connected to the school.”

Sykes created Save the Music after participating in a principal-for-a-day event at a New York high school, where he encountered music students playing instruments “held together with tape and missing strings,” he recalls. He offered $5,000 on behalf of VH1 to prevent the school from cutting the music program, then decided to expand the channel’s philanthropy after learning that “students who learn music education go on to do better on math and verbal scores on tests.”

Today, Save the Music invests in 100 to 150 U.S. music programs, drawing celebrity support from Ed Sheeran, Jelly Roll and others who’ve donated time and money. The Cleveland-based Hall of Fame, according to Sykes, has music-education programs, but the partnership with Save the Music will take them to “a whole new level.” Says Donahue: “It’s an incredible boost.”