How Belinda Veered Into Mexican Music & Found Unprecedented Success

In 2019, pop star Belinda earned her first Billboard top 10 hit. That rarified chart milestone didn’t come from a pop hit, but rather, from “Amor a Primera Vista,” a cumbia sonidera with Los Ángeles Azules, Lalo Ebratt and Horacio Palencia that peaked at No. 2 on the Regional Mexican Airplay chart. It was the first time that Belinda entered the chart, a feat that underscores not just the artist’s versatility but her resilience.  

Co-written by Belinda, Descemer Bueno and Palencia, the track that fuses traditional Mexican cumbia sounds with soft hints of reggaetón not only marked the Spain-born, Mexican-raised star’s return to the Billboard charts after four years, but it also introduced a bold new sound that she had never done before, and ultimately the música mexicana era she’s in today.  

Thanks to that capacity for continuous reinvention, the singer and actress is receiving the Evolution Award at the 2025 Billboard Latin Women in Music gala on Thursday, April 24.  

“Life has been a journey full of learning, growth, and constant evolution — both personally and artistically,” she tells Billboard. “This recognition not only celebrates my career, but also the power of reinvention and continuing to explore new chapters. I feel more inspired than ever and excited to share this new musical era. Being honored on a night that celebrates such powerful and talented women makes this moment even more special.” 

Though the artist born Belinda Peregrín Schüll has a trajectory that spans 25 years, she admits she hasn’t had time to stop and truly reflect on the moment she became a bonafide Latin star. 

“I keep working while having many goals, and to be honest, I don’t think I’ve ever, at any point in my life, thought ‘Wow, I made it!,’ which is something I should do,” she says. “I’m always thinking about new ideas, new songs, new challenges, new projects, but I’ve never taken the time to think, ‘Okay, I’ve achieved all this.’ ”  

But she has achieved a lot, and along the way, rightfully earned her place in the Latin pop realm. 

Belinda was only 10 years old when she was cast as the lead in the Mexican children’s telenovela Amigos x Siempre in 2000, but it was her self-titled debut album that catapulted her into the musical spotlight three years later. The set — home to her timeless pop tune “Ángel” — earned her a first top 10 entry on a Billboard chart, reaching No. 6 on the Top Latin Pop Albums chart in 2003. Her four studio albums since, including Utopia (2006), Carpe Diem (2011), and Catarsis (2013), have also entered the top 10 on the chart.

Meanwhile, hits such as “Bella Traición,” the Pitbull-assisted “Egoísta,” and “Amor a Primera Vista,” have displayed her ease to navigate different genres from rock to EDM to reggaetón to cumbia. Never one to shy away from experimentation, Belinda has now branched out into música mexicana, tagging her new fare as “Beli Bélica” in a wink to the genre’s corridos bélicos. However, Belinda’s songs steer away from drug dealer exploits and rather focus on lyrics about heartbreak and being coquettish. 

“The first corrido tumbado artist I heard was Natanael Cano. He was the first one who made me say, ‘Wow, Mexican music sounds different. It doesn’t sound like it used to,’ ” she recalls. “At that time, someone also told me: ‘You’re a woman, you’ll never be able to sing corridos or regional music, because it doesn’t suit you.’ They told me I couldn’t sing it because it was for men and that I would look ridiculous. And a couple of years later, here I am singing that style.” 

Defying all odds, Belinda officially evolved into her corridos era with the release of “Cactus” in Jan. 2024, which also marked her debut single with Warner Music México after signing an exclusive record deal in Aug. 2023.  

“I’d been thinking about doing corridos tumbados for a couple of years, but it just sort of happened,” she explains. “ ‘Cactus’ was a song that started out written in a notebook; it didn’t really have a melody because it was a feeling I had to express, and suddenly we turned it into music. We knew it was the right song at that moment, and that it would represent a new musical phase in my life.” 

That new phase was shortly followed by her first collaborative effort with Natanael Cano in “300 Noches,” which she coined as a “corrido coquette” because of its dreamy pop undertones; “La Mala,” an unapologetic trap-corrido; and her team-up with Tito Double P on “La Cuadrada,” which secured a No. 23 spot on the Regional Mexican Airplay chart in March.  

“I know there are many who don’t like it,” she says of her Beli Bélica era, but if there’s anything that her música mexicana collaborators have taught her, it’s to “go with the flow.”  

“I’ve learned not to take everything so personally and to listen to myself,” she elaborates. “To listen to what I feel, what I think, and what I like, because no one is going to agree with you 100% and no one is going to have your vision 100%, and as long as you’re happy with what you’re doing and writing, the audience will accept it well because you’re doing it from the heart.” 

And even though she found a new sound — while also being active on social media and connecting with new and loyal fans — Belinda remains true to her pop essence. Her single, “Jackpot,” with Kenia Os, peaked at No. 10 on the Latin Pop Airplay in February.  

“Belinda isn’t a musical genre,” she emphasizes. “I’ve been through all the musical eras, and my favorite word to describe my career is versatile. It’s the perfect word to define my style. Now, with Mexican music, we’re going back to the basics. It reminds me a lot of how music used to be. I love that I can go back to what it was like to make a song with real instruments and not rely on a computer program. It feels like I’m going back to what music used to be.”  

Now, with her new “go with the flow” mentality, Belinda says a new studio album is on the horizon, one that she’s creating specifically for those “independent women who are completely irreverent but at the same time strong, sexy, fun.”  

But first, she’s taking it easy.  

“I’m trying to rest because in 2024 I didn’t rest at all. I spent almost all my time writing the album. It was a lot of emotions in one year. This year I’m going to take the time I need to finish my album. I just want to enjoy every moment, every stage, every project,” she concludes.

The third annual Billboard Latin Women in Music special will air live at 9 p.m. ET / 8 p.m. CT on Thursday, April 24 exclusively on Telemundo, Universo, Peacock and the Telemundo app and throughout Latin America and the Caribbean on Telemundo Internacional.

Read Billboard’s Latin Women In Music 2025 executive list here.