The Future of Hip-Hop: What’s Next, Up & Coming Artists, AI & More | Billboard News

Presented by Lexus, proud supporter of Black Music Month, this episode explores emerging trends in hip-hop and potential future directions for the genre. We will examine how new technologies, cultural shifts, and global influences are shaping the next generation of hip-hop artists including international hip-hop artists Bad Bunny, Central Cee and more.


The future of hip-hop is, “we are taking over.” There’s no saying no to hip-hop.


It’s becoming more than just music.

Polo G:

The future hip-hop is artists like myself, of course. 

Laurieann Gibson:

Honestly, it’s in a sensitive time right now.


Hip-hop takes pride in being great. Hip-hop takes pride in being revolutionary. 

Catrise Johnson:

What’s so interesting with hip-hop is how global it is right? It’s an American conceptual thing, but in the U.K. you have Central Cee. You have artists in Africa and Asia and the Philippines and South America even. I mean Peso Pluma just did a song with Rich The Kid. 

Gail Mitchell: 

I’m very excited about all the women who are in the lanes right now like Latto. There’s Rapsody. She’s talking a truth about inner reflections about things that women are going through. 


I’m seeing artists who are finding alternative ways to get their music played in video games, movies.

Catrise Johnson:

Lexus is proud to honor iconic black artists during Black Music Month. Continue watching this exclusive look at hip-hop history on Billboard presented by Lexus.


YouTube, for me is a big impact on how you sell your music and how much you can sell. So you got to think about every music video there is on YouTube. It’s really to gain fans, to get people to care about your music for like people who don’t really like it. There are artists out there, there’s 100 times better than me, but he ain’t got as many eyeballs as me. 

Keep watching for more!

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