The Deals: Billie Eilish & Yousician Strike ‘Hit Me Hard’ Collab, Paris Hilton Finds Distributor for New Album

Music instruction platform Yousician launched a partnership with Billie Eilish under which all 10 songs from Eilish’s latest album, Hit Me Hard and Soft, will be featured on the platform. Yousician users can now learn Eilish’s new songs on guitar, bass, ukelele, piano and vocals, in addition to more than 20 additional Eilish songs that are already available on the platform. Yousician provides users with lyrics, chords, step-by-step tutorials and real-time individualized feedback. This marks Yousician’s first deal with a major artist since its Metallica collaboration in 2022.


Warner Music Group’s ADA signed a global distribution deal with 11:11 Media, the media and consumer lifestyle company founded by Paris Hilton, who recently announced the Sept. 6 drop of her sophomore album, INFINITE ICON. “ADA gives me the ability to share my music with the world while maintaining ownership of it — which is so important to me, as an artist and entrepreneur,” said Hilton in a statement.

Warner Music Group acquired a minority stake in the independent Croatian music company Dancing Bear Music. Under the deal, Dancing Bear artists will be able to utilize the services offered by ADA, Warner Music’s global distribution and label services arm, with the opportunity to upstream and become part of Warner Music’s global roster. The deal also includes a renewal of the companies’ licensing agreement covering Albania, Bosnia and Herzegovina, Croatia and North Macedonia. Dancing Bear has acted as Warner Music’s licensee in Croatia since 1996, while its sister company, Dancing Bear Publishing, acts as a local representative of Warner Chappell Music. Artists on the Dancing Bear roster include Dalmatino, Bruno Pietri and Pete Spruce.


The BBC invested 500,000 pounds in Condense, a live-streaming platform that allows fans to experience live shows in an immersive virtual space. The announcement follows BBC Radio 1’s New Music Show with Jack Saunders hosting a series of Condense live-streams with artists including Gardna, Charlotte Plank and Sam Tompkins. Jo Sherlock, group rights and commercial director at the BBC, will serve as Condense’s contact at the broadcaster; she will help shape the growth of the partnership as an observer on the Condense board. “By partnering in this way, we can rapidly explore new ways to engage younger audiences who don’t regularly come to the BBC,” said BBC head of ventures Jeremy Walker in a blog post.

Juan Munoz‘s independent label Night Stone Records signed a global distribution deal with The Orchard. Night Stone’s roster includes B. Howard, Otti, RMB Justize, PRIVATEHOUR, Kris Hollis, DJ So Cole and Million$. All will have access to The Orchard’s suite of services, including global distribution, DSP and digital partner pitching, marketing, synch licensing, video services, data analysis, advertising and radio promotion. Night Stone also announced the launch of Night Stone Games, an independent game studio that will be led by Ken Fox, co-founder of Warner Brothers Games San Francisco.


Created by Humans, which aims to create a marketplace where creators can license their intellectual property directly to AI companies, raised a $5 million funding round led by Craft Ventures and Floodgate, with participation from LAUNCH Fund, Slow Ventures, Garry Tan and Walter Isaacson.

Downtown-owned business-to-business distributor FUGA formed a partnership with two labels: Paris-based independent label Record Makers and Potion Records, founded by DJ/producer The Magician. Record Makers, whose roster includes Sébastien Tellier, Kavinsky and Dita Von Teese, struck a global distribution and marketing deal with Downtown that will include expanded services across Downtown’s marketing strategy and marketing accounts offering, as well as synch. Potion Records will utilize FUGA’s marketing strategy and digital accounts offering along with synch and licensing services. The Potion roster includes The Ashton Shuffle, Soda State and Aevion.


Sony Music Entertainment India and Maddock Films partnered to produce music projects that will cover both film soundtracks and independent pop projects featuring Indian talent. The deal launches with soundtracks for the upcoming films Chhava starring Vicky Kaushal and Rashmika Mandanna with music by A.R. Rahman, Diler featuring Ibrahim Ali Khan and Ikkis starring Agastya Nanda with music by Sachin-Jigar. The soundtracks for Luka Chhupi 2, Sector 36 starring Vikrant Massey, Sarvagunn Sampan starring Vaani Kapoor and Rumi Ki Sharafat starring Radhika Madan also fall under the partnership.

Leading Bulgarian music event organizer Fest Team signed a preliminary contract to acquire East European promoter, talent buyer and artist agency Charmenko, which encompasses Charm Music and Charmworks. With the acquisition, Fest Team hopes to expand its regional presence and operations across Eastern Europe, the Balkans, Turkey, the Baltic regions and more. The acquisition is set to be finalized later this summer.

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