Music

Good Neighbours Share What’s Next After the ‘Insane’ Success of ‘Home’

Good Neighbours’ “Home” has been one of the biggest viral success stories of 2024 so far. Here’s how the duo made it happen.

Related

Foundation

Before they were Good Neighbours, Scott Verrill and Oli Fox were literal neighbors in an East London studio space last year, intrigued by each other’s solo work bleeding through the metal windows. “We could constantly hear what each of us was playing,” Fox recalls, “and on a spare morning, we did a bit of free writing together.”

Those sessions hinged on shared influences — Verrill and Fox both draw from late-2000s indie-pop mainstays like MGMT and Passion Pit — and “Keep It Up,” one of the first songs the duo wrote together with its booming drums and yelped vocal hooks, formed a mission statement of sorts while the pair worked through demos in late 2023.

Discovery

In January, Good Neighbours recorded the oversize chorus of “Home,” a bleeding-heart, whistle-packed anthem, and decided to float the refrain on TikTok without finishing the rest of the song. “It started out pretty quickly — a few thousand plays — and we got excited and said, ‘If it hits 25,000, we’ll get a pint!’ ” Fox says.

Within a few hours, the “Home” clip had crossed the 1 million mark, and major labels were reaching out to the duo’s manager, Joe Etchells of Various Artists, who signed the act in September 2023. “Home” was quickly fleshed out to a full song, debuted on the Billboard Hot 100 in February and has earned 77 million streams through April 25, according to Luminate. Instead of grabbing that celebratory drink, Verrill and Fox got their worlds upended: “We’re constantly looking at each other and going, ‘This is insane,’ ” Fox says.

Future

Last week, Good Neighbours announced a global joint venture with Capitol Records and Polydor Records. And after lining up headlining shows in the United Kingdom and Europe for the spring and festival gigs for the summer, Good Neighbours released “Keep It Up” in April as their second single and are finishing more material to be released later this year.

“We wrote a bunch of new demos in January, and we’ve got like 10 from last year — some of which are probably better than ‘Home,’ which is really nice,” Fox says. Still, after recording separately for years before joining forces, Verrill and Fox understand how rare a breakthrough like “Home” can be in the modern music industry. “The whole thing has been such a happy accident,” Verrill says. “We’re still trying to process it.”

This story originally appeared in the May 11, 2024, issue of Billboard.

Powered by Billboard.

Related Articles

Back to top button