Music

Bad Bunny’s Rimas Sports Signs the Atlanta Braves’ Ronald Acuña Jr.

Rimas Sports — an agency partnership between Bad Bunny and executives Noah Assad and Jonathan Miranda — has signed The Atlanta Braves outfielder Ronald Acuña Jr. to an exclusive representation agreement, the company tells Billboard.

“We are thrilled to welcome the Acuña family to Rimas Sports,” Miranda, CEO of Rimas Sports, said in a statement. “Ronald is a once-in-a-generation player, and we are confident that together we will take his extraordinary career to new heights. Acuña is aligned with Rimas Sports’ foundational principle of empowering the next generation of Latin American players by helping them build lasting legacies for themselves, their families, and their communities.”

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The renowned Venezuelan athlete kicked off his career with The Atlanta Braves organization in 2014 and made his MLB debut in 2018 when he nabbed the Rookie of the Year title.

In 2023, the 26-year-old four-time All-Star was named the 2023 National League Most Valuable Player in his sixth major-league season, marking the eighth time a Braves player has nabbed the title after Freddie Freeman (2020), Chipper Jones (1999), Terry Pendleton (1991), Dale Murphy (1982, 1983), Hank Aaron (1957), Robert Elliott (1947) and Johnny Evers (1914). A press statement at the time noted that Acuña “was a unanimous selection, receiving 30 of 30 first-place votes from the Baseball Writers’ Association of America. He finished with 420 points, 150 more than runner-up Mookie Betts.”

To celebrate his new MVP title, award-winning Mexican-American producer Samuel Ash dropped “La Bestia,” a catchy dembow song performed by Dominican artist Niko Eme.

“We wanted something that felt global and to do something we could put a chant to,” Ash previously told Billboard. “I know dembow is a Dominican genre but I felt that it could still feel global and resonate with him as a Venezuelan.”

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