Music

Xavi Scores First Billboard Airplay No. 1 With ‘La Diabla’

Xavi’s sophomore hit “La Diabla” races to 17-1 on Billboard’s Latin Airplay chart (dated Feb. 10), giving the Mexican-American singer-songwriter his first champ on a radio ranking.

The romantic corrido, released via Interscope, tops the overall Latin Airplay list with 9.6 million audience impressions, up 89%, earned in the U.S. in the week ending Feb. 1, according to Luminate.

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Notably, it’s the first No. 1 by a regional Mexican artist on Interscope. The label was last on top with another song in the genre, Karol G’s “Mi Ex Tenia Razon” for two nonconsecutive weeks last October and November.

“’La Diabla’ has topped so many charts that it’s been hard to keep up, but this one is particularly special,” Manny Prado, VP of Marketing and A&R, Interscope Geffen A&M tells Billboard. “The fact that radio has embraced Xavi’s innovative sound is a significant statement and validates that he is successfully pushing the boundaries of Mexican music.”

Xavi’s radio success follows the song’s domination on both Hot Latin Songs and Latin Streaming Songs. On the multi-metric tally, “La Diabla” spends a fifth nonconsecutive week at the summit, powered largely by 15.4 million streams during the same period. That’s enough to hold its No. 1 spot for a fourth week on Latin Streaming Songs and its No. 9 ranking on the overall Streaming Songs for a second week.

Back on Latin Airplay, “La Diabla” ejects another regional Mexican track from the lead: Fuerza Regida and Marshmello’s “Harley Quinn” falls to No. 3 after one week in charge with 8.2 million, down 9%.

Beyond its Latin Airplay domination, “La Diabla” surges 8-1 on Regional Mexican Airplay for its first week atop the 40-deep song tally; also, a first champ there for the Phoenix-born artist. Sales too, contribute to the song’s rise across Billboard charts: “La Diabla” sold 1,000 downloads for a No. 2 on Latin Digital Sales for a third week (topped the list for one week on the Jan. 20-dated survey).

Elsewhere, “La Diabla” remains steady at No. 4 on the Billboard Global 200 chart for a fourth week after its No. 3 peak in January. Plus, it remains at No. 3 for a third week on Global Excl. U.S. following its No. 2 high also in January.

Thanks to its gain in all metrics (streaming, sales, and radio), Xavi holds strong at its at No. 33 peak on the Billboard Artist 100 for a second week, which measures artist activity across key metrics of music consumption- album and track sales, radio airplay and streaming – to provide a weekly multi-dimensional ranking of artist popularity.

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