Son of a …! Jelly Roll‘s not too happy when he realizes he has a lot of permanent art on his face in Uber Eats’ 2024 Super Bowl ad, and Billboard has a first look at the “Need a Favor” singer’s spot set to debut on game day (Feb. 11).
In the 15-second teaser, the country star — who’s also known for his numerous face tattoos — is putting some toiletries away in his bathroom when he shuts the door to his medicine cabinet. That’s when he sees his reflection in the mirror. Jelly’s eyes pop open wide, his jaw drops and one hand slowly moves up to touch his ink. “What happened to my face?!” he wonders before yelling, “Are these tattoos?!?”
Not only was he surprised by the permanent art on his face, he wasn’t a big fan of them either. “They’re everywhere,” he exclaims. “And they’re horrible!”
The theme of the ad then appears on the screen: “Whatever you forget this Sunday, remember Uber Eats.”
This is the second teaser from Uber Eats’ Super Bowl commercial. The online food delivery company rolled out the first taste of its game-day ad on Jan. 30, featuring Victoria and David Beckham, also forgetting something very important. (Hint: It’s an A-lister’s name. Watch it here.)
“We’re thrilled to be back at the Super Bowl for the fourth year in a row,” Georgie Jeffreys, head of marketing, North America, tells Billboard. “We’ve started to share a few of the stars in our spot, but I think we may be forgetting a few?”
The San Francisco 49ers are set to take on the Kansas City Chiefs at Allegiant Stadium in Las Vegas; kickoff is set for 6:30 p.m. ET, and broadcasts live on CBS and streams on Paramount+ with Showtime. Though Usher is headlining the Super Bowl Halftime Show, many eyes will likely be glued to the box suites, as Taylor Swift — who is dating Chiefs tight end Travis Kelce — is anticipated to be at the big game to cheer on her boyfriend.
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