Ice Spice Cuts Off Her Ex in ‘Deli’-Soundtracked Starry Super Bowl 2024 Ad: Watch

Breakups are hard — just ask Ice Spice. Teaming up with PepsiCo’s burgeoning lemon-lime soda brand Starry for a new Super Bowl commercial that aired Sunday (Feb. 11), the “Munch” rapper gave a masterclass to moving on.


Sipping on a glass of Starry as an animated lemon and lime shower her cheeks with sweet smooches, Ice Spice exclaims, “This Starry is mad good!” in her trademark Bronx accent. Soon after, her ex, simply named Lemon-Lime Soda, confronts her about her flirting with other lemon-lime-flavored soft drinks. “I just need something refreshing, more crisp! I’m with Starry now,” she explains to him.

Despite her attempts at solace, Lemon-Lime soda exploded into a geyser of fizzy tears as the screen cut to the tagline “It’s time to see other sodas” with the raucous instrumental of Ice Spice’s “Deli” — which peaked at No. 41 on the Billboard Hot 100 — blasting in the background.

PepsiCo debuted Starry in January 2023 as a replacement of the now-discontinued Sierra Mist, a competitor to other fizzy lemon-lime beverages such as Sprite and 7 Up.

Far from her first major advertising campaign — remember her and Ben Affleck’s hilarious Dunkin’ commercials? — a Super Bowl ad is yet another career-shifting achievement for Ice Spice. On Feb. 4, she attended the 66th Grammy Awards, where she competed in four categories: best new artist, best song written for visual media (“Barbie World”), best rap song (“Barbie World”) and best pop/duo group performance (“Karma”). And on March 6, the “Fart” rapper will be honored with the Hitmaker Award at the 2024 Billboard Women in Music Awards.

Watch Ice Spice’s new Starry Super Bowl ad below:

Powered by Billboard.

Related Articles

Back to top button