Burger King offering $1 million prize for next winning Whopper idea

TAMPA, FL. (WFLA) — For years, Burger King has told you — the consumer — that you could “have it your way” at their restaurants. Now, they’re putting their money where their mouth is. 

The burger chain has announced its first-ever Million Dollar Whopper Contest, offering customers a chance to win a $1 million prize if they can create the next successful Whopper idea.

BK Whopper
Burger King is seeking the next big Whopper idea with a Million Dollar Whopper Contest. (Photo Illustration by Justin Sullivan/Getty Images)

Now through March 17, fans of Burger King are being offered the chance to submit their ideas for a brand-new Whopper to be sold at Burger King locations across the country. The contest’s judges will then evaluate each entry based on “feasibility, popularity, and innovation,” before inviting three finalists to Burger King’s Miami headquarters to adjust their concepts.

All three burgers will later be available at participating Burger King restaurants in November 2024 for a limited time, according to Burger King. Guests will then vote for their favorite, with the winning idea earning $1 million for its creator.

The other two finalists will also receive cash prizes, according to Burger King.

Burger King’s Chief Marketing Officer Pat O’Toole said the contest embodies Burger King’s spirit.

“More than 50% of Guests customize their Whopper sandwich, and now, the possibilities of what those customizations include are endless,” O’Toole said.

To enter the contest, Burger King customers can visit or the BK App (no purchase necessary) to submit their Whopper creations.

More information on the terms, conditions and prizes for the Million Dollar Whopper Contest can be found at

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