The Super Bowl is always a big night for music. Not only does the halftime show routinely net insane ratings (it gets more eyeballs than any awards show), but with each passing year, Super Bowl commercials — which are essentially as big of a night for advertisers as the Oscars are for movie studios — seem to pull in more and more musical superstars. At this point, plenty of people with no interest in the NFL tune in just to stay abreast of the commercials that provide fodder for the next day’s pop culture conversation.
The star-studded commercials during Super Bowl 2024 saw halftime show star Usher (who delivered a knockout set featuring Alicia Keys, H.E.R., Lil Jon, Ludacris, will.i.am and Jermaine Dupri) cameo in not one but two Super Bowl ads; Cardi B giving duck face; Jennifer Lopez rolling her eyes at husband Ben Affleck; and Beyoncé unveiling new music. And that was all before the third quarter wrapped.
Beyond that, the audience at Las Vegas’ Allegiant Stadium at Super Bowl LVIII on Sunday (Feb. 11) featured an A-list roster of stars, too. Not only was Taylor Swift — who is dating Chiefs tight end Travis Kelce, as anyone who has spent more than one second online or watching TV in the last two months knows – present, but so was Ice Spice, Lady Gaga, Jay-Z and Beyoncé, Blake Shelton and Gwen Stefani and Post Malone, who sang “America the Beautiful” before the big kickoff.
From Ice Spice to Beyoncé to Cardi B to Usher, the 2024 Super Bowl commercials boasted a ton of musical talent – and these were our favorites.
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