Coi Leray is entering a new phase of her career, as the 26-year-old has welcomed her “grown and sexy” era into the fold for 2024.
The “Players” rapper unleashed her first single of the new year on Thursday (Jan. 25), as she tapped Ear Drummers veteran Mike Will Made-It on the production side for the seductive “Wanna Come Thru.”
“This song is about me on my grown and sexy. Grown and sexy means being so in love with yourself — that it is one of the most sexiest, maturest, grownest things that a woman can [be]. As you get older and you tap into your womanhood and your femininity and I feel like you should embrace that,” she said in a statement.
“It’s feeling good for yourself; looking in the mirror and just loving yourself. 2024 is going to be my grown and sexy era. I’m taking over this year. I’ve got so much new music and a whole new side of me to get to know.”
Mike Will Made-It championed Coi’s latest offering as a “culture-shifting record.”
“The song is just fresh and forward-pushing,” the Atlanta-bred producer added. “What I love about it is it sounds simple and easy to digest and instantly puts you in a mood. It’s the best feeling ever to be able to create a song that makes the listener feel good. This is hit No. 1 fasho, we have plenty more on the way. The Ear Drummer/Trendsetter Way.”
Coi Leray is also making a transition on the business side, as she’s departed from Republic Records, where she’s been signed since 2019, in favor of joining Island Records. “Wanna Come Thru” serves as her first release on Island and there’s plenty more in store for the rest of this year.
The New Jersey-bred rapper parlayed her 2023 success into a pair of Grammy nominations, where she’ll compete next month in the best rap song (“Players”) and best pop/dance recording (“Baby Don’t Hurt Me”) categories.
Listen to “Wanna Come Thru” below.
Powered by Billboard.