Music

Rauw Alejandro and Manager Eric Duars Split

Rauw Alejandro and his longtime manager, Eric Duars, have officially parted ways, sources tell Billboard. For the past several months, lawyers for the Puerto Rican superstar and the Puerto Rican impresario have engaged in conversations to wind down a relationship that began in 2017 when Alejandro (born Raul Alejandro Ocasio Ruiz) was 23 years old and Duars signed him as an emerging talent

Aside from being managed by Duars, an experienced promoter, Alejandro was also signed to his independent label, Duars Entertainment, with his music released via a licensing agreement with Sony Music Latin. Duars also promoted many of Alejandro’s tour dates via the tour promotion arm of his company, Duars Live.

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In a crowded world of new reggaetón acts who came up in the mid and late 2010s, Alejandro stood out as an artist who also performed dazzling choreography and who was willing to experiment with genres like dance. That mix has continued to yield hits; to date, Alejandro has placed 47 songs on Billboard’s Hot Latin Songs chart, including two top 10s, as well as seven hits on the Billboard Hot 100.

On the touring front, 2023 was the year Alejandro consolidated as a major touring act. His Saturno tour, produced by Duars Live in partnership with Outback Presents, sold 551,000 tickets across 36 shows reported to Billboard Boxscore, grossing $50.1 million. It landed as the sixth highest-grossing tour on Billboard’s year-end Latin tally and at No. 46 overall, breaking 15,000 tickets in Miami, New York and San Jose, Calif., among many others. It also sold 58,000 tickets in Mexico City’s Foro Sol.

Duars will no longer promote Alejandro’s tours.

Several sources say there are active conversations regarding new management for Alejandro with an established Latin manager, but nothing has yet been announced or confirmed to Billboard.

Duars will continue to manage a roster that includes Baby Rasta & Gringo, Cauty, Sie7e, Eix and Sanchz.

Neither Alejandro’s attorneys nor Duars’ attorneys replied to requests for comment.  

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