“I Remember Everything” hitmaker Zach Bryan is set to help launch the second year of the Bud Light Backyard Tour, headlining The Bud Light Backyard Tour Presents Zach Bryan during Super Bowl LVIII weekend, on Friday, Feb. 9, 2024, at the 3,000-capacity The Chelsea at The Cosmopolitan in Las Vegas. The show will take place two days prior to Super Bowl LVIII at the city’s Allegiant Stadium.
Leon Bridges, known for songs including “Coming Home” and “July,” will open the show.
Bryan, who grew up in a military family and served in the U.S. Navy for eight years, noted the event’s integration with the nonprofit Folds of Honor, which aids families of fallen and disabled service members and first responders.
”I’ve been drinking Bud Light since I was old enough to drink, and partnering with them now after all the songs I’ve written while swigging them is full circle for me,” Bryan said in statement. “When Bud Light asked if I would be involved, I didn’t hesitate after I learned the immense amount of support going into Folds of Honor, fallen service members, first responders’ families and loved ones. It is a privilege and honor to provide help in any way to veterans and all the people who make this country as great as it can possibly be.”
Since releasing his breakthrough top 10 Billboard Hot 100 song “Something in the Orange,” Bryan has skyrocketed into a stadium-headlining artist. This year, he earned his first Hot 100 No. 1 with the Kacey Musgraves duet “I Remember Everything” (which also spent seven weeks atop the Hot Country Songs chart), while his self-titled album vaulted to the top of the all-genre Billboard 200 albums chart.
“Anheuser-Busch and our brands have brought unparalleled experiences to football fans and to country music lovers for decades. We could not be more excited to partner with Zach Bryan and to showcase his all-star talent during Super Bowl LVIII weekend,” said Brendan Whitworth, CEO, Anheuser-Busch. “All of us at Anheuser-Busch are thrilled to work alongside Zach to bring positive experiences to country music fans and to local communities nationwide.“
“Bud Light has always been at the center of great music moments, we couldn’t be more excited to return to our country music roots by teaming up with Zach Bryan, who is one of the most compelling artists in country music right now,” said Todd Allen, VP of Marketing for Bud Light. “Bryan is known for connecting with and bringing fans together, and we can’t wait to put on a great show for fans ahead of the Super Bowl.”
Tickets to The Bud Light Backyard Tour Presents Zach Bryan will be on sale beginning Thursday (Nov. 16) at 3 p.m. ET, with tickets selling for $20. Future dates on the tour have yet to be announced, and the tour is separate from Bryan’s own Quittin’ Time Tour, which launches in March.
The 2024 Bud Light Backyard Tour builds upon previous events including Bud Light Super Bowl Music Fest, Bud Light Dive Bar Tour and the Bud Light Seltzer Sessions. Earlier this year, artists including Midland and OneRepublic were announced as part of the Bud Light Backyard Tour summer concert series. The slate of country and country-adjacent shows follow the recent controversy and backlash that ensued against Bud Light and its parent company Anheuser-Busch, after the company teamed with transgender social media influencer Dylan Mulvaney, who posted a video on social media featuring a customized can of Bud Light that Mulvaney received from the company.
Artists including Kid Rock and Travis Tritt spoke out against the brand, while Bryan offered his thoughts on the controversy and spoke out against Tritt, saying via X (formerly Twitter), “I just think insulting transgender people is completely wrong because we live in a country where can all just be who we want to be,” and later adding in comments that he has “family transitioning” and “blood to defend here.”
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