Tyla’s rapid rise hits a new level this week as “Water” rushes into the top 10 on Billboard’s Hot R&B/Hip-Hop Songs chart with a 12-8 push on the list dated Nov. 4. The South African singer’s single continues to build in all three contributing metrics – streaming, radio airplay and sales – and races into the top 40 on the Billboard Hot 100.
In the latest tracking week of Oct. 20 – 26, “Water,” released on FAX Records / Epic Records, registered 11.4 million official U.S. streams, according to Luminate, an 18% jump from the prior week. Thanks to that figure, the track lifts 14-10 on R&B/Hip-Hop Streaming Songs and takes the chart’s weekly Greatest Gainer honor. In the sales market, “Water” also sold 2,000 downloads in the tracking week, an 11% improvement on the prior week and enough to keep the track at No. 3 on R&B/Hip-Hop Digital Song Sales for a second week. The single’s radio airplay surges to 15.1 million in total audience, a 39% swell compared to the previous week, and prompts its No. 39 entrance on the all-genre Radio Songs chart. (All radio airplay, regardless of genre format, contributes to a track’s rank on the Hot R&B/Hip-Hop Songs chart.)
Diving further into the “Water” radio appeal, the single is hottest at the R&B/hip-hop format, as it pushes 19-14 on the Mainstream R&B/Hip-Hop Airplay chart through a 25% gain in plays at the format. It’s quickly racing up the ranks at rhythmic radio, dashing 30-20 on Rhythmic Airplay following a 57% explosion in weekly plays there. Plus, the tune launches at No. 39 on the Pop Airplay chart due to a 75% week-over-week improvement in plays at mainstream top-40 radio stations.
Elsewhere, “Water” springs 5-2 on the Hot R&B Songs chart for a new peak and bursts 46-21 to a new best on the all-genre Hot 100, securing Tyla’s first top 40 hit in the process. In addition, “Water” wins a third term at No. 1 on the Billboard U.S. Afrobeats Songs chart. Echoing its rapid ascent up several U.S. charts, “Water” is also proving a global hit: The tune darts 21-9 on the Billboard Global 200 and 17-11 on the Billboard Global Excl. U.S. chart.
The ”Water” chart rise also lifts Tyla’s fortunes on the Billboard Artist 100, where she leaps 72-58 in her second week on the 100-position list, which measures artist activity across key metrics of music consumption- album and track sales, radio airplay and streaming – to provide a weekly multi-dimensional ranking of artist popularity.
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