Aluna is one of the dance world’s strongest voices for the representation of Black artists, and this week she’s continuing the mission with the launch of her own label, Noir Fever.
Launched in partnership with Empire, Noir Fever will be a home for dance music created by Black artists, with a focus on Black women and LGBTQ+ artists.
“I started Noir Fever records as a key component to my 360-degree strategy of making sustainable and effective change to the future of Black dance music, an idea which was birthed as a response to my own letter to the Dance music industry in 2020,” Aluna said in a statement.
“Investment in the recording side is essential to fostering emerging talent, and by focusing on black women and the queer community I can ensure that everyone is being uplifted,” the statement continues. “This label will work in tandem with my events company so that those who I am opening doors for are not simply walking into another closed door, I’m trying to create a path not an opportunity to slip through a crack.”
The label’s first release is “Pain & Pleasure,” a vibey jam from Moonshine, a Montreal collective of musicians, DJs, dancers and visual artists. The track features the Juno Award-nominated, Somali-Canadian artist Amaal Nuux, Portuguese-Angolese artist Vanyfox and Aluna herself. Listen to it below.
Noir Fever has also appointed Adam Cooper as creative director. Cooper is a strategist, creative director and DJ based in Los Angeles, born in Trinidad & Tobago and raised in Caracas/Venezuela
as well as Brooklyn.
Of the launch, EMPIRE Dance’s director of operations/A&R Deron Delgado said in a statement: “Beyond her extraordinary achievements and remarkable talent, Aluna has consistently championed diversity and inclusion in the music industry, principles that have been ingrained in the very fabric of EMPIRE since our inception over a decade ago. Our shared values and objectives align seamlessly, making this collaboration a natural synergy that promises to elevate music, events, and art to a broader global audience. We are truly excited to be part of showcasing the exceptional talent that Noir Fever is bringing to the masses.”
The label launch follows the release of Aluna’s second solo album, MYCELiUM, released this past July via Mad Decent.
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