Taylor Swift‘s Eras Tour has little precedent in the history of live entertainment, with the trek’s recent 52-date run in the United States capturing daily headlines and vaulting the singer-songwriter/marketing savant to an even higher peak of superstardom (and, according to Bloomberg, billionaire status). Since launching on March 17 in Glendale, Ariz., the blockbuster trek set new benchmarks for superstar concert tours and looks on track to top $1 billion in ticket sales by the time it wraps — which would best the $939 million record set by Elton John this past July.
So what can other artists learn from Swift’s historic run? To be clear, none of her peers enjoy the same level of cultural cachet, not even Beyoncé — a trailblazer and powerhouse in her own right whose Renaissance world tour grossed nearly $580 million and sold 2.8 million tickets across 56 shows in North America and Europe this year. That’s because Swift is a rarity in the pop music landscape — not only a deeply talented songwriter and performer but a master marketer with an uncanny knack for making each one of her millions of fans feel seen and appreciated.
With the Eras Tour set to resume on Nov. 9 in Buenos Aires, we’re taking a look at how Swift has changed the live-music game — and what other stars can take away from the savvy tactics employed to generate maximum exposure for Swift’s record-setting run of dates. From integrating surprise songs to setting a flexible touring schedule to dropping bombshell announcements into her shows, here are nine things other artists can learn from the megastar as she prepares to embark on round 2.
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