Two things are for sure this Halloween: every other kid (or kidult) in your neighborhood is going to be rocking some sort of Barbie-inspired costume… and the rest of them will probably wear some variation of a look from Taylor Swift‘s Eras Tour.
Google Trends searches show that interest in Taylor Swift Halloween costumes went from near-zero in March — right around the launch of the first U.S. Eras Tour swing — to needle-in-the-red peak popularity beginning Sept. 20 before dropping down and then peaking again on Oct. 15 and Oct. 20, with interest remaining strong at press time. For comparison, Swift Halloween costume searches went from near-zero on Oct. 13, 2022 to a similar high-point on Oct. 25 of that year; the chart showed a similar trajectory in 2021.
A specific search for Eras Tour Halloween costumes shows a more up-and-down history, with interest spiking in late August and then shooting up again in mid-October before a steep decline as we slide into All Hallows’ Eve, with California and Texas representing the states with the highest searches.
Those Taylor-ing their looks might team-up with their partner for a couple’s costume nodding to the singer’s reported romance with Kansas City Chiefs tight end Travis Kelce.
Searches for KelSwift couple costumes first began to trend up on Sept. 25, one day after Swift attended her first Chiefs game, then reached a 100-level search rating in the days after Taylor and a group of fellow A-listers attended the Oct. 1 KC win over the New York Jets. Searches peaked again on Oct. 15, days after KC’s 19-8 home win over the Denver Broncos. Utah and Nebraska lead the charge of spots with the most-searched couple costumes, followed by Arkansas, Kanas, Wisconsin, Tennessee, Illinois, Oklahoma, Alabama and Louisiana.
Because there are no official Taylor (or Traylor) costumes on the market, Swifties have filled the gap with their home brews. That included Today show co-host Savannah Guthrie, who anchored the show on Tuesday (Oct. 31) dressed in a long blonde wig and sparkly blue and pink leotard, joined by her adorable nine-year-old daughter in a gold skirt and cowboy boots as they performed Swift’s “Cruel Summer.”
Kelly Ripa and Mark Consuelos went as far as calling Tuesday’s episode of Live with Kelly and Mark “Live’s Halloween The Eras Show.” The episode had the couple dressing up as Sonny & Cher, as well as putting on their Traylor drag and opening the show with Ripa promising to run through a series of Eras looks.
If you’re still scrambling for your look and trust Prime to get you what you need, Amazon has dozens of listings for Taylor Eras-inspired costumes, from a pink 1989 two-piece sweatsuit to a gold and blue cheerleader costume, a bejeweled rhinestone bodysuit, sequined bomber jackets, an “Anti-Hero” bodysuit, a variety of glittery oversized suit jackets and Fearless jumpsuit sets.
The National Retail Federation said the historic amount of spending Americans will do this year on costumes, candy and decorations is expected to reach a record $12.2 billion. Swift costumes, however, are not on the top 10 list, which for children is topped by Spider-Man, princess, ghost, superhero and witch. The adult list is similar, with witch, vampire and Barbie taking the top spots, followed by Batman, cat and zombie.
Taylor may not have made the NRF list, but even the august New York Times predicted last week that while Barbie outfits are sure to be everywhere, Swift-Kelce costumes are poised to steal the plastic couple’s thunder in what the paper deemed an “October surprise”; it’s worth noting that SAG-AFTRA discouraged its striking members from dressing up as characters from major movie studio productions in solidarity with the ongoing actors’ strike.
The Times spoke to a number of small, Etsy-style retailers, who said that requests for the hottest pop-pigskin costumes were “surging” in the lead-up to Tuesday. “I’m up until 3 or 4 in the morning every night, customizing bodysuits,” said Etsy creator Angela George, who sold more than 300 pieces inspired by Swift in October alone.
With traditional Halloween retailers such as Halloween Express and Spirit Halloween offering no official (or even generic knock-off) Swift-related merch, Amazon — which declined to comment for this story — lists dozens of Swift-adjacent items when search terms include the singer’s name and Halloween. Among the products that come up are a number of looks parroting Swift’s stage costumes from the Eras Tour, including a flowing blue cape with hood, a shoulder-length wig with blonde bangs, “Tay Tay Cheerleader” outfits, top hats, heart-shaped sunglasses, sequined black shorts and a number of shiny dresses with flapper-like fringe.
As a bonus, many Swifties still have their Eras Tour costumes/outfits in their closets, so some might not have to look very far for inspiration, with the Times noting that throwing on a red Chiefs-style jersey and a fake mustache is pretty light lifting for couples who insist on dressing up together for parties. Another Etsy creator told the Times that she started selling a red “Taylor’s Boyfriend” jersey in September and it quickly became her best seller.
Swift is the leading finalist with nods in 20 categories at the 2023 Billboard Music Awards. You can watch the BBMAs here, and via Billboard and the BBMA’s social media channels on Nov. 19.
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