LiveCo Names Shane Quick President of Touring & Strategic Expansion 

Independent promoter and entertainment company LiveCo has elevated Shane Quick to president of touring and strategic expansion. In his new role, Quick will be responsible for conceiving, identifying and developing new opportunities for productions and tours, venues and festivals, and new business and acquisitions for the company, which was founded earlier this year.

LiveCo was formed in February by consolidating five independent promoters. The concert promotion company combined BASE Entertainment, Premier Productions, Icon Concerts, Rush Concerts and Peachtree Entertainment, launching with a team that includes Brian Becker and Mark Maluso (BASE Entertainment), Michael Pugh and Quick (Premier Productions), Paul Meloche (Icon Concerts), Jacob Reiser (Rush Concerts) and Bradley Jordan (Peachtree Entertainment).


Quick, who was previously president of Premier Productions, will now report directly to LiveCo CEO Becker in an effort to develop new opportunities, advise and collaborate with all LiveCo companies.

In a statement, Becker said Quick’s appointment to the new role “comes as a natural progression for someone with his track record, innovative thinking, creativity and dedication to the live entertainment industry, artists and audiences,” adding, “We look forward to the new and exciting growth opportunities Shane will develop now and in the future.”

Throughout his 25 years of experience in the live entertainment industry, Quick has led Premier Productions’ faith and Christian business as well as live family entertainment. He also launched Alabama’s Rock The South, among other festival events.

“Joining LiveCo as the president of touring and strategic expansion is an incredible opportunity to shape the future of LiveCo,” said Quick in a release. “I am honored to be a part of a company that is dedicated to delivering extraordinary experiences to audiences worldwide. Together with LiveCo’s visionary leadership team and talented staff, we will explore new horizons, forge strategic partnerships, and create compelling productions that will leave a lasting impact.”

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