Move over, mayochup! There is a wackier, trendier condiment combo in town, and it’s all thanks to Taylor Swift.
Over the weekend, the “Anti-Hero” singer made waves when she attended the Kansas City Chiefs’ football game in light of her rumored romance with tight end Travis Kelce, and her choice of condiments for her game day chicken tenders meal — ketchup and “seemingly ranch” — went viral. So viral, that Heinz has rebranded the condiment combo and made it a limited-edition bottle.
Heinz confirmed in a Tuesday post on Instagram that Ketchup and Seemingly Ranch (Taylor’s Version) will be released in the coming months. “It’s a new Era for Heinz. Introducing Ketchup and Seemingly Ranch. Limited-edition bottles coming soon. #SeeminglyRanch #ItHasToBeHeinz,” the company captioned the post.
The condiment flavor — which already exists within the company as “kranch” but is receiving a tangy rebrand just for the pop star — is inspired directly by Swift and Kelce’s budding relationship, a spokesperson revealed in a statement to The Independent. “In honor of #Traylor, Heinz (Arrowhead Stadium’s supplier of both Ketchup AND Ranch) is creating a ‘Taylor’s Version’ of its iconic Kranch sauce and releasing 100 bottles of Limited-Edition ‘Ketchup and Seemingly Ranch’ sauce,” the spokesperson said.
The spokesperson additionally confirmed that 100 bottles of the sauce are due to the sum of Kelce’s football jersey number 87 and Swift’s lucky number 13.
Fans of Swift’s seemingly approve of Heinz supporting their favorite pop star’s condiments of choice. “I saw Taylor Swift eating ketchup and seemingly ranch, so I ate ketchup and seemingly ranch,” one fan wrote in the comments section of the brand’s instagram post. Another added, “This is Taylor’s world and we’re just living in it.”
Ketchup and Seemingly Ranch is likely to sell out quickly, as with Swift’s merch, but don’t worry — the flavor is still available to purchase as Kranch. You can purchase the sauce here.
See Heinz’s announcement for Ketchup and Seemingly Ranch below.
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