After smashing records from coast-to-coast with her Eras Tour this summer, Taylor Swift has done it again with her Eras Tour movie. According to a press release from AMC Theatres on Friday morning (Sept. 1), Taylor Swift | The Eras Tour has broken all existing records for single-day advance ticket sales revenue at the chain with $26 million in the first 24 hours of on-sale.
The largest theatrical exhibitor in the U.S. and the world — which is also acting as the theatrical distributor of the 2 hour and 45 minute concert film due out on Oct. 13 — said the eye-popping figure is marks the highest advance sales revenue day in the 103-year-old chain’s history. The $26 million figure also crushes the previous record for one-day sales for a single title, blowing by 2021’s Spider-Man: No Way Home, which racked up $16.9 million in its first 24 hours; according to AMC, The Eras Tour movie bested the the Spider-Man numbers in its first three hours of on-sale on Thursday.
To accommodate the demand, every U.S. AMC Theatre will run the Eras movie at least four times per day on Thursdays, Friday, Saturdays and Sunday, with AMC already adding additional auditoriums to play the film at its theaters across the country. In a nod to Swift’s favorite numbers, tickets for the film are priced at $19.89 plus tax for adults and $13.13 for children and seniors plus tax (except for AMC’s branded premium large-format screens.) The film will be available in AMC theaters in the U.S., Canada and Mexico, with tickets on sale now here and here.
The movie will also screen in IMAX and Dolby Cinema at AMC, as well as in other premium large formats for the standard up-charge fees, which varies by format and theatre. AMC anticipated the rush of interest in the film from Swifties, upgrading its website and ticketing engines to handle what was expected to be five times more than the largest volume they’d ever experienced before. Even so, the AMC app reportedly crashed on Thursday, with fans encouraged to visit their local AMC in person due to the high volume of traffic that made online reservations unavailable at points.
“AMC is also aware that no ticketing system in history seems to have been able to accommodate the soaring demand from Taylor Swift fans when tickets are first placed on sale. Guests wanting to be the first to buy their tickets online may experience delays, longer-than-usual ticket- purchase waiting-room times and possible outages. AMC is committed to ensuring any delays or outages are addressed as quickly as possible,” the company told The Hollywood Reporter earlier in the day on Thursday. In addition to setting records, the spectre of Taylormania at theater was enough to scare Exorcist: Believer to move its release date up one week.
In addition to hosting and distributing the film, AMC has also teamed with several other movie operators in the U.S., Canada and Mexico for screenings, including with Cinemark (U.S.), Cineplex (Canada) and Cinepolis (Mexico).
Watch the trailer below.
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