As The Book of HOV draws fans inside the Brooklyn Public Library, the exhibit added a new installation for Jay-Z enthusiasts to enjoy. Roc Nation and Lexus partnered to bring the iconic 1993 Lexus GS 300 from Jay-Z’s 1996 “Dead Presidents” video, which is on display beginning Thursday (Sept. 14).
“We’re excited to partner with Lexus to bring Jay-Z’s iconic off-white Lexus to The Book of HOV. The new installation adds another element of Jay-Z’s career to the exhibit that visitors can enjoy,” said Desiree Perez, CEO Roc Nation, in a release. “The response to The Book of HOV has been overwhelming, so we’re excited to extend the exhibit to December to ensure new and returning attendees can have enough opportunities to fully immerse themselves into the experience.”
“In further celebration of the 50th anniversary of hip-hop, we are thrilled to partner with Roc Nation in this special tribute to Jay-Z’s musical legacy,” added Mia Phillips, senior manager of Lexus Advertising & Media. “The vehicle display is recognition of the mutual respect and admiration between Lexus and Jay-Z, whose brilliance and contributions to culture extend far beyond hip-hop.”
Since debuting in July, The Book of HOV has highlighted the bevy of accolades and artifacts in Jay-Z’s career. Spanning eight sections, rooms such as “Hov Did That” contain his 2008 Glastonbury Festival guitar, a 2009 hand-written letter from the daughter of Frank Sinatra and his 2021 Rock and Roll of Fame Award. The 1993 Lexus GS 300 will remain on display for the remainder of The Book of HOV exhibit until December.
Check out the photos below.
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