Grimes Leads First Featured Speakers Lineup for SXSW 2024

Grimes is among the first wave of featured speakers for the 2024 South by Southwest (SXSW) conference, an event which promises to lean into AI-focused programming.

Announced today (Aug. 29), the multidisciplinary artist will join a session dubbed “AI and the Independent Artist,” which will explore how artificial intelligence is changing the way artists create and market their music, engage with their fans, and, of course, the challenges and responsibilities for the music industry that come with it.

The Canadian artist is known for pushing boundaries in the creative space. She enhanced that reputation by unveiling her Elf.Tech project earlier in the year, an open-source software program which encourages fans to make music (and money) with replications of her voice.  

TuneCore CEO Andreea Gleeson and CreateSafe CEO Daouda Leonard are also confirmed for the panel, on which they will “present principles for companies to consider” and share results and lessons learned from early AI pilot programs, according to a SXSW statement.

The conversation on AI is only getting started. Just last week, streaming giant YouTube and Universal Music Group, the world’s biggest music company, announced a new initiative with artists and producers for an “AI Music Incubator,” and YT unveiled its own set of principals as it promised to “embrace” AI “responsibly together” with its music partners.

Other SXSW daytime discussions will drill into “AI and Humanity’s Co-evolution,”” with speakers venture partner at SignalFire Josh Constine and OpenAI’s VP of consumer product and head of ChatGPT Peter Deng; “Building the Next Era of the Internet” with author, general partner at Andreessen Horowitz, and founder/managing partner at a16z crypto Chris Dixon; and a conversation with creator, host, and executive producer of the podcast Call Her Daddy Alex Cooper and founder and CEO of ACE Entertainment Matt Kaplan.

Also slated for the conference schedule, CEO of the Future Today Institute and professor at NYU Stern School of Business Amy Webb will launch the 2024 Emerging Tech Trend Report.

SXSW 2024 will take place March 8–16 in Austin, TX.

Established in 1987, SXSW celebrates the convergence of tech, film and television, music, education, and culture and is recognized as an important destination for professionals who play in those spaces.

SXSW 2024 is sponsored by Porsche, C4 Energy, and The Austin Chronicle.

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