Luminate Announces New Streaming and Sales Data Platform

Luminate is launching a new platform that will house the company’s global data capabilities across music, film, TV and more, the company announced Monday (May 15).

An improvement from the company’s current legacy data platform, Music Connect, the new platform includes the industry-leading music sales, streaming and airplay data that has powered the Billboard charts for over three decades. The design was built to complement the rapidly evolving entertainment industry and allows users to explore a more comprehensive view of music consumption by artist and project at both global and individual country levels. It also provides customers with the ability to extract more in-depth insights.

The news was broken Monday morning at the annual Music Biz conference in Nashville by Luminate CEO Rob Jonas.

“As conversations of uncertainty surrounding AI and other technological advancements begin to inundate the entertainment industry, there’s never been a more pressing time for transparency and objectivity in how data is used across music, film, TV, streaming video content and more,” said Jonas. “Luminate’s new platform is built upon three decades of expertise – the information and content we collate and analyze every day forms a rich data asset on which prediction and recommendation will become commonplace for our customers and partners. We are focused on centralized, unbiased information to help keep creators informed, honest, and united by a singular reference point.”

The platform’s improved benefits and features include a more customizable user interface, allowing for various sorting, filtering and grouping functionality; an improved search, with dedicated page and separation per categories (artist/song/album) for quicker access; and the ability for users to share dashboards with team members by copying and pasting a URL for easier collaboration.

Additionally, the platform boasts upgraded data infrastructure, using a multi-cloud architecture incorporating Amazon Web Services and Snowflake, making it faster and more flexible than any of its predecessors. It is designed to ingest thousands of data sources and present them as valuable insights and trends about consumer engagement and behavior, with data exchange and API support available for customers who require data ingestion into their own systems and platforms.


The platform also incorporates more comprehensive artist metadata, including country of origin, language(s) and label information. Additionally, users can drill down to the ISRC or EAN/UPC level, as well as break out the data by different criteria; they also have the ability to separate all activities from Charts Equivalent by providing a dedicated “charts view.” The platform also includes international market-level data via new global filters — an improvement from Music Connect, which largely represents North America — giving users the ability to drill down to key international data from specific countries.

Lastly, the new platform incorporates support for new forms of consumption, including short-form video and gaming environments.

In the coming quarters, Luminate will integrate its other data offerings into the new platform, including music audience research, film metadata, TV metadata and streaming video analytics. New data provider partners will also be announced in the coming weeks.

“Luminate’s new platform was designed in collaboration with some of our most valued partners across the entertainment industry,” said Luminate chief product officer Arnaud Retureau. “Their feedback was invaluable to our efforts in providing a user experience that is beneficial to the entire music community, especially in creating a central reference point pertaining to baseline consumption metrics and expert insights. We’re looking forward to continuing to engage with that feedback to maintain the most effective and useful product possible.”

Luminate’s team is currently on the ground at Music Biz, where they’re scheduled to participate in featured speaking sessions and curated music data programming and will be offering demos of the new platform for industry professionals. You can learn more about their presence at the conference here.

Luminate rebranded in March 2022 and was previously known as Nielsen Music and P-MRC Data.

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