New Order is among the starry guest list invited to perform at South By Southwest (SXSW), the annual showcase event and conference taking place March 10-19 in Austin, Texas.
The Manchester legends are part of the third wave of SXSW performers, a mix of legends, newcomers and everything in between, set for this year’s 37th edition.
A dive into the latest round reveals a number of standouts, including U.S. rapper Killer Mike, German electronic music pioneers Tangerine Dream, “Messy in Heaven” singer Venbee and hotly-tipped Adelaide, Australia indie two-piece Teenage Joans.
Other highlights from the fresh batch of artists, announced Wednesday (Jan. 25), include Anwan “Big G” Glover (Washington, D.C.), Coco & Clair Clair (Atlanta, GA), Diana Burco (Bogotá, Colombia), DJ_Dave (New York, NY), Ekkstacy (Vancouver, Canada), Isabella Lovestory (Tegucigalpa, Honduras), and many others.
SXSW announced a first round of nearly 200 artists back in October; that list included Armani White, Algiers and Balming Tiger. A second wave dropped in December, and featured The Zombies, Lemon Twigs, Ambré and Osees.
The SXSW Music Festival will roll out from March 13-18.
Confirmed speakers this time include Nick Jonas, Blxst and Wu-Tang Clan’s RZA, Warner Chappell Music co-chair/CEO Guy Moot, Signal and Cipher chief Ian Beacraft, plus authors Douglas Rushkoff and Joost Van Dreunen.
The live-music showcase is a buzzing part of a much larger festival, which was founded in 1987 and is dedicated to celebrating entertainment and culture.
Among SXSW’s partners for the 2023 show are Anniversary Group, Atomic Music Group, Athens in Austin, British Music Embassy, Don Giovanni Records, Fire Records, FOCUS Wales, Gorilla vs Bear, Jazz re:freshed Outernational, Pop Montreal, M for Montreal, Music From Ireland, New West Records, Space Agency and Wide Days Scotland.
As previously reported, SXSW will expand to Sydney for seven days and nights from Oct. 15-22, marking the event’s first foray outside the United States.
SXSW signed a “lifeline” deal with P-MRC, a joint venture between Penske Media Corporation and MRC, the companies announced in April 2021, making P-MRC a stakeholder and long-term partner with the Austin festival. P-MRC is the parent company of Billboard.
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